Get comfortable, we're gonna be here a while......
South Hollywood was first-to-market at leveraging traditional media with social technology. Our online Network neighborhood and local print publication newspaper helped local businesses during the economic downturn.
Since then
web 2.0 has changed the world and business we live in. The quantitative ideas of SEO and convergence of online Ad programs and PPC are being influenced into unchartered territories of social media technologies. These new qualitative insights and attention to the customer's voice is revolutionizing how we live and our everyday business practices.
The traditional lines of media advertising are blurring. Google's algorithm panda upset in 2011 served as a wake-up call to the SEO gurus and SEM ninjas of the online marketing world. If you haven't noticed, Facebook is almost at a billion people. This is the largest networked group to-date in human history. Hundreds of millions of people online over mobile phones is the next huge footstep of mobile marketing. These new alternatives to old problems, are rooted in evolving the customer experience with new global reaching technologies
Web 2.0 = Listening to your customer
'Everything is an Ad nowadays - we are inunadated with them. Striving to understand visitor behavior and capitalize on that information will drive revenue, conversions, and engagement'
Avinash Kaushik
Web Analytics 2.0
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“ The revolution in social and mobile technologies are bringing the world's population together and closer to one another for the first time in human history. This new revolution of humanity is being seen and felt through the human bonds we have and through new insights found in behaviorial economics. ”
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Amit Goswami, Ph.D
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“One of the most interesting things about our culture is that it is based on openness and humility – two values that aren’t usually found in corporate mission statements. We are trying to build on each others’ strengths while also recognizing that we are all still on a journey to learn and grow. ”
Charlene Li,
The Altimeter Group